Analysis of the Four Concerns about Domestic Ceramics to the Countryside

Analysis of the Four Concerns about Domestic Ceramics to the Countryside Overcapacity in the ceramics industry has continued for many years. Faced with the impact of the international financial crisis, the export situation has deteriorated drastically. The downturn in the real estate market has led to a reduction in demand. It is also the best policy to start the rural market in time and absorb excess production capacity. However, the ceramic industry took the “going to the countryside” bus to realize the ceramic “jump farm gate”. Is it good for long-term drought and good rain, or is it far from being able to hydrolyze the thirst, or is it just thirst?

People in the industry pointed out that “ceramics go to the countryside” is necessary to speed up the process of building a new socialist countryside and urbanization; it is necessary for the building sanitary ceramics industry to fully develop the tertiary and tertiary markets; it is an effective measure to promote consumption and stimulate domestic demand. Makes sense. However, there is a point that the tertiary and tertiary markets (counties, towns, townships, etc.), although vast, are also key areas for the countryside, and whether ceramics have the operating conditions for the countryside? Not to mention that the ceramic products themselves are inexpensive and are suitable for the needs of rural consumers in rural areas. From the perspective of dealers, how can they operate from the perspective of marketing channels and markets alone? Build an exhibition hall, or catch a big collection? Can high-priced brands go down the price of altars into the lives of the people? How can the operation procedure of ceramics go to the countryside be so simple that the ceramics go to the countryside? Regardless of the government functional departments, or ceramic manufacturers, are difficult questions.

Learning from the marketing inspiration brought by home appliances to the countryside, ceramics also have a space and a stage for their talents, but Xiao Bian has many concerns:

First of all, the vast urban and rural markets have always been the distribution centers for low-grade products, including ceramic products, which are miscellaneous and difficult to discern, and have become the best place for unscrupulous businessmen to sell fake and shoddy products. At present, there are many ceramic manufacturers, many brands, product types, styles are numerous, with ordinary people's knowledge level, it is difficult to identify the pros and cons of authenticity, was unscrupulous business "fudge" also unaware that the pit farmers can not avoid This kind of "ceramics going to the countryside" can make people approve of it, let alone be welcomed.

Secondly, if the country selects certain brands of certain manufacturers to designate products for “ceramics to the countryside”, but ceramics manufacturers are not evenly distributed, and some provinces have developed pottery industry, such as Guangdong, Henan, Hebei, Shandong, Fujian, Sichuan and Chongqing, etc. In some places there is no ceramic production. Will this lead to local protectionism? When the property is sold locally, outside products cannot enter. Is this contrary to the nature of the market economy? We oppose international trade protectionism. But do we allow tolerance for local protectionism in China? In order to seize the rural market and reduce production and operating costs, will it lead to a new round of repeated construction, so that the Chinese ceramic industry's production capacity is even greater?

Once again, “ceramics go to the countryside” should be based on the roadmap of stimulating consumption, expanding domestic demand, and providing affordable farmers. In the rural areas, ceramic products should be dominated by ceramic tile products. Brands, quality, costs, transportation, and other factors will lead to uneven prices. . Learning from the practice of home appliances going to the countryside, the method of subsidy, calculation methods, and assessment procedures will also have a high degree of complexity. If the procedure is cumbersome, it will be a very difficult matter for farmers who do not buy large amounts of goods. This will cause a lot of inconvenience and obstacles to the ceramic “jumping farm gate”. This is contrary to the theme of “ceramics going to the countryside”.

In addition, the rural market is vast and has great potential. At present, it has become the target and marketing focus of many ceramic companies. According to relevant data, by 2020, the per capita net income of farmers has doubled from 2008. This is also a potential advantage for ceramic companies to enter the rural market. It has become a ceramic company's desire to expand the rural town market, extend its product marketing network, and expand its marketing performance. As a ceramics company's "wishful thinking", how to achieve a close fit with the rural market. When two things are together for a long time, there is still a lot of work to be done. Perhaps the ability of these non-ceramic companies requires the joint efforts of government departments, industry associations, ceramic companies and the media.

All things must not be afraid of the wolf before fearing the tiger. Be bold and bold. There is no ready-made experience for ceramics to go to the countryside. There is no ready-made model for us to apply. Perhaps we will do our best to achieve this goal. Through joint efforts of all parties, “Ceramics to the Countryside” will also sing triumphantly. In the cold winter of the global financial crisis, we welcome a warm sun and realize the surprise of Liuyinhuamingyi Village.

MC Concrete Mixing Plant

Hengxing Industry Machinery Co., Ltd. ,

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